Winter Comes To Minnesota, One Hopes
Wherever you go in the world, if people ask you where you’re from and you say Minnesota, they say, “It gets cold there, doesn’t it.” When New Yorkers travel to Minneapolis, we don’t say, “That’s a really big city, isn’t it.” That would be dumb. But somehow we haven’t created a brand personality for ourselves other than weather. We wanted to be an arts mecca and a tech center and we had our chances but didn’t make it. What we’re left with is our status as America’s Number One producer of turkeys, which doesn’t have the same allure.