2017 Red Ribbon Week theme: Your future is key, so stay drug free!

The National Family Partnership (NFP) organized the first Nationwide Red Ribbon Campaign. NFP provides drug awareness by sponsoring the annual National Red Ribbon Campaign. Since its beginning in 1985, the Red Ribbon has touched the lives of millions of people around the world. In response to the murder of DEA Agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction caused by drugs in America.

In 1988, NFP sponsored the first National Red Ribbon Celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families. The NFP and its network of individuals and organizations continue to deliver this message of hope to millions of people every year, through the National Red Ribbon Campaign. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG – FREE AMERICA.

The Brown County Underage Substance Abuse Coalition has invited local youth to take some time to talk with family about the dangers of drug use, discuss what their Natural High is, and why they want to stay drug free. Information was distributed at the schools.

Youth may complete a Red Ribbon form, explaining their Natural High and the reasons they want to stay drug free; and submit it at school, a participating business, electronically on Facebook with #redribbonbc or email to usac.browncounty@newulmtel.net by Nov. 1 to be eligible for prizes.

What is your Natural High? Your natural high can come from any activity that makes you feel good, but does not involve drugs. Activities you enjoy such as biking, sports, or trying a new hobby release natural feel-good chemicals in the brain—like dopamine, which regulates movement, emotion, motivation, and pleasure.